EFFICIENT PRACTICE MARKETING-CLOUD-CONSULTANT EXAM PDF & LEADING OFFER IN QUALIFICATION EXAMS & FREE PDF MARKETING-CLOUD-CONSULTANT: SALESFORCE CERTIFIED MARKETING CLOUD CONSULTANT

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q39-Q44):

NEW QUESTION # 39
A data team wants to automate the sync of subscribers, unsubscribes, and status from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers

  • A. _Complaint
  • B. _BusinessUnitUnsubscribes
  • C. _Unsubscribe
  • D. _Subscribers

Answer: B,D

Explanation:
To synchronize subscriber data and unsubscribe statuses across all child business units in an Enterprise 2.0 Marketing Cloud account to an external CRM, the appropriate data views to query are _Subscribers and
_BusinessUnitUnsubscribes.
* _Subscribers Data View: This data view contains information about all subscribers in the Marketing Cloud account, including their Subscriber Key, Email Address, Status (e.g., Active, Unsubscribed, Bounced, Held), and other attributes. It is essential for identifying subscribers and their current status across the enterprise account.
* Why it's needed: The question specifies finding subscribers in the Marketing Cloud account, which requires querying the _Subscribers data view to retrieve subscriber details.
* _BusinessUnitUnsubscribes Data View: This data view tracks unsubscribe events at the business unit level, including the Subscriber Key, Business Unit ID, Event Date, and other details for each unsubscribe event. It is critical for capturing unsubscribe data across child business units in an Enterprise 2.0 account, as it provides a consolidated view of unsubscribe activities specific to each business unit.
* Why it's needed: The question emphasizes capturing unsubscribe data for child business units, which _BusinessUnitUnsubscribes uniquely provides.
Why the other options are incorrect:
* A. _Complaint: This data view tracks email complaints (e.g., when a subscriber marks an email as spam). While related to subscriber behavior, it does not capture general unsubscribe events or subscriber status, making it irrelevant for this use case.
* B. _Unsubscribe: This data view records unsubscribe events but is limited to the context of the parent business unit and does not provide business unit-specific unsubscribe data for child business units. In an Enterprise 2.0 account, _BusinessUnitUnsubscribes is required for cross-business unit tracking.
Exact Extract from Salesforce Documentation:
* _Subscribers Data View: "The _Subscribers data view returns information about the subscribers in a Marketing Cloud account, including SubscriberKey, EmailAddress, Status, and DateJoined."(Source:
Salesforce Help - Data View: Subscribers)
* _BusinessUnitUnsubscribes Data View: "This data view contains a record for each unsubscribe event at the business unit level. It's used in Enterprise 2.0 accounts to track unsubscribe activity across multiple business units."(Source:Salesforce Help - Data View: BusinessUnitUnsubscribes)


NEW QUESTION # 40
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?

  • A. Import Mobile Contacts and Outbound Send
  • B. Import Mobile Contacts and Send SMS
  • C. Refresh Mobile Filtered List and Send SMS
  • D. Refresh Mobile Filtered List and Outbound Send

Answer: C


NEW QUESTION # 41
A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
Which three key issues should be addressed?
Choose 3 answers

  • A. Will new users have a "Customer ID"?
  • B. What publication lists will be used?
  • C. How will Marketing Cloud and the database synchronize?
  • D. Will the company need a custom preference center?
  • E. What will be used as Subscriber Key?

Answer: A,C,E


NEW QUESTION # 42
Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into
11 groups to test different messaging strategies.
How could this be accomplished?

  • A. Use Journey Builder with a random split activity.
  • B. Create a random data extension within Contact Builder.
  • C. Create a random data extension within Email Studio.
  • D. Use Automation Studio with a random split activity.

Answer: D

Explanation:
#Comprehensive and Detailed Explanation: The correct tool torandomly divide a large Data Extensioninto multiple segments is usingAutomation Studio's Random Split Activity. You can define the number of groups (11) and the percentage distribution automatically without manually building queries.
#Why Other Options Are Incorrect:
* B and C: Random Data Extensions are not a native feature of Email Studio or Contact Builder.
* D: Journey Builder's Random Split is for journey paths, not for splitting Data Extensions for testing.
Exact Extract: Salesforce Help:Random Split Activity - Automation Studio
"Random Split Activity divides contacts into random groups based on user-defined percentages and can be used for A/B/N testing scenarios."
############################################


NEW QUESTION # 43
What action should be taken to increase subscriber engagement? (Choose two.)

  • A. Introduce more identity verification steps in check out process.
  • B. Adopt a Cart Abandonment Email Campaign.
  • C. Increase volume of emails to a wider audience.
  • D. Increase the use of dynamic content in emails.

Answer: B,D


NEW QUESTION # 44
......

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